When companies' print onto USB flash drives it is typically done to promote their brand and engender some degree of customer awareness, loyalty or both. Branded USB flash drives are also increasingly given away with data pre-loaded onto the drive as a convenient and cost effective way of distributing product and pricing information or copies of presentation slides and/or press releases.
Distributing branded USB flash drives is not new but it is growing in popularity with millions of them being given away every year. Flash drives are now so popular that they have become the de facto way to save, store and carry around data files and they are in daily use in education, business and at home. This growth in popularity creates opportunities and also challenges.
The challenge if you're giving away flash drives is to ensure that your drive doesn't become "just another" flash drive amongst many or if it is to make sure that it stands out from the crowd and gets used. There are several ways to do this:
Commission custom USB's in a shape that reflects your company's identity or the product you are promoting. Examples include cars, fork-lift trucks, pieces of fruit, trainers, floor heaters and so on.Get the USB flash drives pantone matched (this is where you define the body shell colour rather than accepting a standard factory colour). This will help your USB drive stand out from the crowd.Give away a flash drive with a large amount of free storage space. This encourages the recipient to use your drive in preference to any others he/she may have. Read more articles General Knowledge Pt. III